Soulja
Two music videos built for immediate circulation. Soulja Boy works in a lane where a visual either travels in the first hour or does not travel at all, requiring direction that front-loads energy without abandoning craft. Our approach focused on shooting for the share, planning the cut and the crop before the camera ever turned on.
Deliverables
Music video direction
Concept development
On-set direction
Post-production
Social cuts
Date
2018
Client
Universal Music
Industry
Music
Across HML and Thotiana, Soulja Boy released two visuals through direction and post, bringing together pace, presence, and platform in a single production run.
Both videos needed to elevate the artist and drive sharing the moment they landed. The project covered full direction from concept through on-set execution to post-production, delivering a master alongside the social cuts each platform wanted. Working with Montrality across both records, the setups were built so the vertical crop was never an afterthought, which is what let the visuals move at the speed the release schedule demanded. The work led to further referrals across the label roster.
" The visuals landed the way they needed to. Concept, shoot, and edit stayed tight to the release window, and the cuts were ready for every platform on day one. "
Universal Music
Label Team, Universal Music