Loomia
An end-to-end content system built for a textile brand with a quiet aesthetic. The Loomia makes Turkish cotton towels, requiring content that carries texture and material honestly rather than shouting. Our approach focused on a production rhythm the brand could sustain, so the feed stays consistent without the team living inside it.
Deliverables
Content strategy
Production
Calendar management
Community growth
Channel delivery
Date
2026
Client
The Loomia
Industry
Textiles
Across strategy, production, and scheduling, The Loomia runs a single content system, bringing together tone, cadence, and community in one working calendar.
The Loomia needed a senior hand on all of its social output, aligned to a brand identity built on material and restraint. The project covers end-to-end strategy: content planning, visual and video production, scheduling, and community management, run as one pipeline rather than four separate jobs. Shoots are planned against the calendar so a single session covers weeks of posting, and the tone stays close to the product, letting weave, weight, and colour do the work instead of copy.
" The feed finally looks like the product. Planning replaced scrambling, and the content holds the same quiet quality we build into the towels themselves. "
The Loomia
Founder of The Loomia