Pablo
A considered brand identity built around craft and warmth. Pablo Artisan Coffee operates where speciality roasting meets everyday ritual, requiring a visual language that feels handmade without feeling precious. Our approach focused on a mark that holds at cup scale and shopfront scale alike, then extending it into the surfaces customers actually touch.
Deliverables
Brand identity
Logo system
Packaging design
Menu design
Brand guidelines
Date
2024
Client
Pablo Artisan Coffee
Industry
Hospitality
From cup to shopfront, Pablo received a complete identity, bringing together mark, palette, and typography across packaging, menu, and interior.
Pablo Artisan Coffee needed an identity that could carry a speciality roaster into retail without losing the character of a small operation. The project centred on a primary mark and its variants, a palette drawn from roast and paper rather than trend, and a typographic pairing that reads as clearly on a menu board as on a bag. Packaging, menus, and in-store collateral were designed as one family, so the brand stays recognisable whether it arrives as a cup, a bag, or a sign.
" The identity gave a small roastery the presence of a much larger one, without ever feeling corporate about it. Customers recognise the bag before they read the name. "
Pablo Artisan Coffee
Founder of Pablo Artisan Coffee