Sprayground
A fast, high-volume content system built for a brand that moves at the speed of culture. Sprayground operates at the intersection of streetwear, music, and internet humour, requiring a studio that could produce at pace without diluting the voice. Our approach focused on holding quality while raising output, connecting creative, social, and paid into one working rhythm.
Deliverables
Social strategy
Content production
Paid media
Graphic design
Campaign delivery
Date
2017–2019
Client
Sprayground
Industry
Streetwear
Across two years in New York, Sprayground built a content engine through direction, production, and paid distribution, bringing together tone, timing, and volume across every channel.
Founded as an independent streetwear label with a loud visual identity, Sprayground needed a coordination layer between creative, social, digital advertising, and production. The project centred on turning scattered output into a repeatable system, aligning the calendar with drops and campaigns rather than reacting week to week. Shoots, edits, and paid campaigns on Google and Meta were planned as one pipeline, so a single production day could feed a month of channels without the work ever looking recycled.
" The work brought order to a brand that had always moved fast. Production stopped being reactive and started being planned, without ever feeling slow or corporate. The content held its edge and the channels finally spoke to each other. "
Sprayground
Founder of Sprayground